overconfident commercial artist thinks making a meme on purpose probably isn’t that hard because he’s so much more artistic and aware than all those silly 4chan kiddies. gets schooled hard. eventually concludes that he succeeded in some way because handwaving.
like icarus, but less ripped.
tragically beautiful
he’s so self-absorbed? he goes into every piece thinking “oh, this is how I’m feeling, I want to make something like this” instead of thinking about how his audience will react. the most agency he attributes to his audience is “people love stuff with pepe in it”. I don’t think he actually understood the assignment at all–he just took a cursory look at memes and then went and did his weird masturbatory 3d blobs thing, because that’s what he was feeling.
also he thought tumblr stuff was originating on some facebook group so you can tell he was really thorough with his background research
oh my god every paragraph of this story has some sentence or other that’s pure old-man-on-the-internet gold
Mooncustafer 