stop reassuring men that makeup doesnt make them gay you idiots the problem lies in thr fact that theyre terrified of looking gay to begin with
My guess is it’s marketing — the men who wear makeup now already have no fear of swaggering into Sephora and picking up some eyeliner. The untapped market is nervous straight dudes who need permission to use some concealer on their pimples. Personally I think marketing concealer as “unisex skincare product” or something might be a baby step.
Mooncustafer 