After sites like Business Insider, Hello Giggles, and Refinery 29 reported Friday that the campaign was a joke, the brand reached out to clarify it wasn’t.
“Aerie has asked us to clarify that this is not an April Fools’ joke but rather an awareness-raising hoax used to draw attention to their commitment to no longer retouch male models,” wrote Refinery 29.
So… what exactly is the difference between a joke and an “awareness-raising hoax”?
Aerie Man wasn’t a prank but an “awareness-raising hoax”. What?
Published
Mooncustafer 